Paid Social Media Manager

Role Summary:

Fancy a job with 43 days paid holiday and a collaborative and creative working environment with lots of opportunities, perks and end of year bonus?

My client is looking for a data-driven and creative Paid Social Media Manager to join their  team and take ownership of the paid social media campaigns. You will be responsible for planning, executing, and optimising paid advertising strategies across platforms like Meta (Facebook & Instagram), TikTok, LinkedIn, and other key channels. Your work will directly contribute to increasing brand awareness, engagement, conversions and lead generation.

Responsibilities will include: 

• Develop and manage paid social media campaigns across multiple platforms.
• Set up, monitor, and optimise paid ads to ensure performance aligns with business goals (ROAS, CPA, CTR, etc.).
• Conduct A/B testing on ad creatives, copy, and audience targeting.
• Analyse campaign data and generate reports with insights and recommendations.
• Collaborate with creative teams to produce compelling ad content.
• Stay updated on industry trends, platform updates, and new paid media opportunities.
• Manage and allocate ad budgets effectively to maximise ROI.
• Work with the Head of Paid Social and Data plus internal stakeholders to align paid social efforts with wider marketing strategies.

Required Experience: 

• Platforms: Strong knowledge of Meta Ads Manager, TikTok Ads, LinkedIn Ads, and other relevant platforms.
• Proven experience in paid social media advertising, preferably in an agency or fast-paced environment.
• Analytics: Experience using Google Analytics, Meta Pixel/CAPI, and other tracking tools. 
• Budgeting: Experience managing ad spend and optimising for cost efficiency.
• Skills: Data analysis, audience segmentation, and performance optimisation.
• Creative: Ability to brief and collaborate on high-performing ad creatives.

Paying £35,000 per annum
If this sounds like you please click apply or send a cv to kelly.craddock@pertemps.co.uk