Brand Manager

ROLE SUMMARY  


Fancy a job with 43 days paid holiday and a collaborative and creative working environment with lots of opportunities, perks and end of year bonus?

This is an exciting role responsible for brand marketing supporting the Senior Brand manager for my client,  
This is a great opportunity to work across the breadth of the marketing mix, driving the brand forwards and achieving profitable growth. This is an opportunity suited to a passionate individual who will help enhance the brand's presence. 

RESPONSIBILITIES

Campaigns and events:

• Deliver marketing campaigns and events 
• Event coordination of Annual Awards  event, for 450+ guests, as a formal dinner - including liaison with various third parties (client sponsors, venues etc).
• Support the Senior Brand & PR Manager with the creation and execution of new campaigns and events, which help to achieve brand goals.
• Use market research to inform our client membership data and insight program, as well as enacting ad hoc insight needs and market research.

PR and communications:

• Write content in line with SEO best practice and the wider brand strategy, supported by the Senior Brand Executive.
• Write press releases and feature stories and pitch to construction press and national media.
• Manage and enhance media lists, and create outreach plans.
• Internal communications - Act as a brand guardian across the business, ensuring we place the needs of the community first.

Social media:

• Create social media campaigns to promote our campaigns that improve brand awareness and reputation
• Work alongside the wider team, to deliver best in class social media

Website and digital marketing:

• Use a CMS system, and Google Analytics to update and report upon website performance.
• Manage website development programmes working with external agency partners.
• Email marketing - grow the  email marketing database, and improve open rates and engagement with email.
• Support the Senior Brand & PR Manager with introducing wider digital marketing initiatives and campaigns, designed to achieve brand goals.

Required Experience 

• A strong understanding of the full marketing mix
• A strong understanding of social media platforms
• A strong understanding of how to grow brands both on and off line
• Experience of managing a brand
• Experience of increasing brand awareness using the entire marketing mix
• Experience of managing social media channels and overseeing the development of content
• Experience of conducting industry research
• Experience gained from within a marketing/brand role
• Experience of collating data to generate and present reports
• Experience of end-to-end campaign management
• Exceptional communication skills,, able to forge internal and external relationships
• Exceptional written skills, able to create compelling content
• Strong commercial awareness
• Skilled in working across multiple projects
• Strong organisational skills, able to prioritise tasks

Paying up to £35,000
Click apply or send a CV to kelly.craddock@pertemps.co.uk