CRM Manager

Customer Relationship Manager with Product Launches Experience
 
Location: Central London (Chancery Lane) – Hybrid (Office-based once every two weeks)
Salary: £55,000 per annum
 
Are you a CRM expert with a passion for product launches and customer engagement?
 
Our client is seeking an experienced and strategic CRM Manager to drive customer lifecycle marketing, retention, and engagement within the adult services and classified advertising sector. This is an exciting opportunity to shape CRM-driven product launches, optimise customer journeys, and lead data-driven marketing campaigns in a fast-paced, high-growth digital marketplace.
 
Key Highlights:

• Work in the adult services sector, a dynamic and evolving industry.
• Lead customer engagement, retention, and loyalty through strategic CRM campaigns.
• Be at the forefront of product launches and CRM-driven marketing strategies.
• Must be comfortable working with adult content and advertising.

What You’ll Be Doing
CRM Strategy & Execution

• Develop and implement multi-channel CRM campaigns to support product launches and customer retention.
• Define and execute personalized lifecycle marketing strategies to maximize engagement and conversions.
• Optimize segmentation and automation to deliver targeted and effective communications.

Product Launch & Customer Engagement

• Integrate CRM strategies into go-to-market plans for new product launches.
• Design and manage email, SMS, push notifications, and in-platform messaging to enhance user engagement.
• Use customer insights and data to drive loyalty and reduce churn. 

 Data-Driven Insights & Optimisation

• Track and analyse CRM performance metrics (open rates, retention rates, CLV, churn).
• Leverage analytics tools to refine and optimize CRM strategies for improved engagement and ROI.
• Work closely with Marketing, Product, and Data teams to ensure seamless campaign execution.

Leadership & Collaboration

• Manage and mentor a small team, fostering a culture of innovation and data-driven decision-making.
• Collaborate with cross-functional teams to integrate CRM insights into wider marketing efforts.
• Act as the go-to expert for CRM best practices, automation tools, and customer engagement strategies.

What We’re Looking For

• Proven experience in CRM management with a strong focus on product launches and customer engagement.
• Expertise in email, SMS, push notification, and automated marketing workflows.
• Strong analytical skills with experience in CRM and analytics platforms (HubSpot, Salesforce, Google Analytics, etc.)
• Data-driven mindset with the ability to translate insights into impactful campaigns.
• Exceptional communication and leadership skills.
• Comfortable working in the adult services sector and handling adult content.

Why Join?

• Unique opportunity to work in a high-growth and fast-evolving industry.
• Hybrid working – only one office day every two weeks.
• Shape the future of CRM strategy and product marketing in a dynamic market.

If you’re a CRM-driven marketing expert looking for an exciting challenge in a niche industry, we’d love to hear from you!